Advertising device



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Advertising Device.

No. 227,073. Patented .April 27,1880.

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No. 221,073. Patented April 27,1880.

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.illustrating the present invention.

UNITED STATES PATENT OFFICE.

ELMORE W. TAYLOR, OF DETROIT, MICHIGAN.

ADVERTISING DEVICE.

SPECIFICATION forming part of Letters Patent No.- 227,073, dated April27, 1880.

Application filed January 19, 1880.

To all whom it may concern:

Be it known that I, ELMoRE W. TAYLOR, a citizen of the United States,residing at Detroit, in the county of Wayne and State of Michigan, haveinvented certain new and useful Improvements in Advertising Devices; andI do hereby declare the following to be a full, clear, and exactdescription of the invention, such as will enable others skilled in theart to which it appertains to make and use the same, reference bein ghadto the accompanying drawings, and to letters or figures of referencemarked thereon, which form a part of this specification.

Figure 1 is a perspective view of a device Fig. 2 is a plan view of thedevice before it has been bent and adjusted for use. Fig. 3 is a rearperspective of the device as in use. Fig. 4 shows the easel asrepresenting a special trade.

The present invention relates to improvements in devices and means fordisplaying advertisements, business-cards, and the like; and the noveltyconsists more particularly in stamping or otherwise cutting, shaping, orforming out of paper, card-board, wood, metal, or any suitable substancea device in shape of an easel or any other like article that can befolded and adjusted so as to stand by itself and readily and prominentlydisplay on the space designed for that purpose 011 its face the card,picture, emblem, almanac, or any other means used for advertising, allas will now be more fully set out and explained.

As my invention is illustrated in the accompanying drawings, A denotes ablank made in a suitable way, and consisting of parts A, O, and B, andadapted, when part 0 is bent downward on line 00, to form a device inshape of an easel, of which the part A will be the front and O the rear.The portion of this blank marked B is designed for the advertisingspace.This is so arranged relatively to the parts indicating the easel properas to represent, as it were, a picture placed on the easel for display.This easel-card is cut, stamped, or otherwise formed or shaped in anyconvenient way by hand or machine, and may be made of any suitablematerial, preferably flat thin sheets of card-board, metal, or tough andelastic wood in a single flat piece. The blank is then folded by bendingthe part 0 on line a downward till it has the proper inclination to thepart A to form a support for it; then the tie or brace c is bent on theline I so as to come into a horizontal position, with its end adapted tofit into the hole or slot at in the lower part of A.

The mere form or shape of the easel can be varied to suit the taste; andin using the present invention it is not necessary that the frame partshould be an easel, for the outline or form of any ordinary article,such as a shoe, brush, bottle, or other device, as shown in Fig. 4, canbe readily employed in like manner, as has been above set out andexplained; or, if desired, instead of a rectangular space, as at B, thispart of the card can be fashioned into any shape to indicate the tradein which the useris engaged, as a cigar, awatch, or any other device.

While I have shown the card made in one piece, it is evident that itcan, if desired, be made in two or more.

It may sometimes be desirable to print or otherwise mark the frame partof the easel with advertisements, while, by means of the projecting endof the tie-rod, the easel will carry or support a picture or card.

It is designed to sell these cards, out into blanks of such shape orsize as may be designed, to parties in the various trades--sa v to oneparty in Detroit dealing in artists materials the easel-card, and thusto the various trades in the several cities or towns-so that thereshould be a sufficiently-regulated use of the device.

Before the cards are folded they can be readily packed and shipped.

This method of displaying and circulating business-cards andadvertisements is very useful and attractive, especially when the faceof the body of the device and the advertisement or business-card aremade ornamental and artistically complete.

Having thus described my invention, what I consider new, and desire tosecure by Letters Patent, is-

1. The advertising device A, consisting of symbol to denote a particulartrade, substan- 10 the parts A, O, and B, and tie 0, adapted to tiallyas and for the purposes described.

be bent and adjusted so as to be seif-sustain- In testimony whereof Iaffix my signature jifng, substantially as and for the purposes set inpresence of two Witnesses. orth.

5 2. The advertising device A, consisting of ELMORE TAYLOR the parts A OB, and tie 0, adapted to be Witnesses: 4 bent and adjusted, asdescribed, the part B E. J. MOKENDREE, i being in the shape of a Watch,piano, or any W. FITZGERALD.

